The Certified Product Manager® Credential
From Idea To Launch - The Inbound Skills

Since their establishment, the Certified Product Manager® credentials have become synonymous with a commitment to excellence and a way to demonstrate dedication to the profession. Amidst the abundance of credentials and certificates in the field, the Certified Product Manager® stands out as the highest standard due to its rigorous competency and practice requirements, which are met by individuals certified by the AIPMM Certifying Board.

The Certified Product Manager® certification sets itself apart from educational or methodology designations by drawing upon global best practices gleaned from real-world practitioners. This unique approach enables the certification to adapt and evolve in tandem with the dynamic nature of the profession.

The Certified Product Manager® credentials signify a comprehensive understanding of the responsibilities involved in championing new products throughout the front end of the product life cycle, from conception to launch. It emphasizes the "go-to" functions that coordinate internal activities and strive for the best possible outcome for the product.

Holders of the Certified Product Manager® certification demonstrate their expertise in various aspects of product management, including:

  • Developing detailed case studies

  • Crafting business plans tailored to each major function

  • Conducting market planning

  • Performing competitive analysis

  • Creating project plans for each major activity

  • Defining product specifications

  • Designing product launch plans

  • Applying product life cycle project modeling

  • Implementing phase-gate process modeling

  • Utilizing product/market data modeling


Live Online Courses: Productside* |

In-Person Courses: Gray Global Consulting | Informa MEA | Leoron SA | MilestonesProductDiveProductside* | Snap Marketing

On-Demand Course: (Exclusively from Productside) Certified Product Manager - Online Course and Exam

This on-demand course contains everything you need to master the material and prepare for the AIPMM CPM® certification exam