Thu, 17 May 2012 07:13:11 +0000 1800 This is the RSS feed of the last ten file submissions accepted into our database. This RSS feed is always up to date as it is dynamically updated. Details from the meeting for AIPMM held at MexEEdev 2011. Mon, 11 Apr 2011 23:00:06 +0000 54 This discussion will provide you key tips to convince a prospective employer why they should hire you as a product manager or product marketing manager. Mon, 11 Apr 2011 22:57:53 +0000 53
What strategies are the most successful companies employing to tap into new opportunities and overcome business barriers?  When and how does a leader’s input have the most impact?  When should management give employees the freedom to experiment?]]> Mon, 11 Apr 2011 22:54:40 +0000 52
What strategies are the most successful companies employing to tap into new opportunities and overcome business barriers?  When and how does a leader’s input have the most impact?  When should management give employees the freedom to experiment?]]> Mon, 11 Apr 2011 02:16:54 +0000 51 This discussion will provide you key tips to convince a prospective employer why they should hire you as a product manager or product marketing manager. Mon, 11 Apr 2011 02:14:09 +0000 50 This plan outlines the communications objectives, strategies, and tactics required for a successful execution of integrated marketing. Additionally, this plan provides the framework for product launch communications activities. Thu, 28 Oct 2010 03:20:41 +0000 49 Thu, 28 Oct 2010 03:01:23 +0000 48 Airdate:  20 October 2010
Replay:   [click here]
Presenter: Hector Del Castillo, Senior Product Manager AIPMM

As companies begin to look beyond the latest global economic crisis, many are refocusing on growth and innovation has once again become a priority.  The approach companies use to generate ideas and turn them into products and services has changed little since before the global economic crisis.  In the past few years the core barriers to successful innovation haven’t changed, yet companies have made little progress in surmounting them.  Many of the challenges such as finding the right talent, encouraging collaboration and risk taking, and organizing the innovation process from beginning to end are consistent across companies and industries.  Many executives understand that innovation is very important, but their companies’ approach to it is often informal, and leaders lack confidence in their decisions.

What strategies are the most successful companies employing to tap into new opportunities and overcome business barriers?  When and how does a leader’s input have the most impact?  When should management give employees the freedom to experiment?]]> Wed, 20 Oct 2010 17:59:22 +0000 47
Privacy is emerging as a key issue for social media/Web 2.0 websites and websites in general, as illustrated by the recent controversy surrounding Facebook's privacy policy. Effective privacy requires effective security measures. This non-technical presentation will draw on the experience of the security field to illustrate some of the privacy problems on social media web sites created by poor security. The lack of effective privacy can create real risks to a company's revenues and business model.

Drawing on the experience of the information security field, the presentation will include non-technical recommendations for "unstated" market requirements for product managers in all fields. It will close with a short discussion of the "Internet of Things," expected to be the next big wave of innovation.

Presenter: Phil Burton has been a consultant and trainer for the 280 Group for four years and has a twenty-five-plus year career in product management and product marketing focused on information security, data communications and networking. In addition to executing assignments for specific clients, Phil also conducts most the 280 Group's Product Management classes. Phil holds a Civil Engineer degree from M.I.T., and has passed the test for Certified Information System Security Professional (CISSP). Phil is a Certified Product Manager and Certified Product Marketing Manager through the Association of International Product Marketing & Management.]]> Thu, 07 Oct 2010 20:50:40 +0000 46 A Marketing Requirements Document (MRD) outlines the requirements a new product or update to an existing product must meet according to market drivers. Product engineers use an MRD to create the product. Product managers and product marketing managers put together MRDs, but they are used throughout an organization. Fri, 30 Jul 2010 14:35:45 +0000 45