Product managers from these companies carry the CPM® credential...
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AIPMM Product Marketing and Product Management Certification Study Aids
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Webinar: All About Product Management Certification
Certification can be one of the best ways to move your career forward and differentiate yourself from the crowd but you probably have some questions.
- Are you thinking about becoming a certified product manager?
- What is the difference between a Certified Product Manager and a Certified Product Manager?
- Not sure which certification to choose or what the value of certification is?
- Wondering how the Agile Certified Product Manager training will change how you look at the product life-cycle?
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Audio Program: What’s Certification and Why Do I Need It?
This credential is increasingly sought after by employers looking for proven experience in Product Management candidates. By demonstrating your competency through internationally-recognized AIPMM certification, Certified Product Managers™ (CPMs) and Certified Product Marketing Managers™ (CPMMs) can differentiate themselves in the marketplace and create faster career growth.
Linda Merrick and Mara Krieps of Pivotal Product Management will provide an overview of the key concepts you can expect on the Certification exam. Pivotal Product Management is an AIPMM Authorized Testing Partner for the CPM/CPMM exam.
Audio Program
The CPM® Self-Study Course and Certification Exam
The CPM® Self-Study Course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM CPM and CPMM exams. It contains everything you need to master the material and be ready to become certified.
Take the course from the comfort of your home, on the plane, anywhere you want! And do it at your own pace – take it in four days or over the course of a few weeks or months.
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ACPM® Self-Study Course and Certification Exam
The complete self-study course to thoroughly prepare to become an AIPMM industry standard Agile Certified Product Manager (ACPM).
The Agile Certified Product Manager Self-Study Course contains everything you need to get up to speed quickly, get certified and become an Agile expert. The ACPM Self-Study Course allows you to thoroughly prepare for and take the prestigious industry-standard AIPMM ACPM certification exam, and contains everything you need to master the material and get certified.
.... more information
Recommended Books
The AIPMM Certification Study Guide provides a list of suggested study references and readings. This is not a required reading list but is meant to support your individualized preparation for the CPM™ and CPMM™ exam.
Product Management General Overview
The following resources provide a broad view of product management.
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Product Management Handbook (Hardcover)
by Linda Gorchels |
Book Description
The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.The AIPMM Certification Exam highly recommends this book for exam prep material. |
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Product Managers Desk Reference (Hardcover)
by Steven Haines |
Book Description
Grab the all-you-need reference and manage your products effectively and efficiently
Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
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Product Management (4th Edition) Hardcover
by Donald R. Lehmann, Russell S. Winer |
Book Description
Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager. |
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Marketing Management (13th Edition)(Hardcover)
by Philip Kotler |
Book Description
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead. |
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Principles of Marketing (11th Edition)
by Philip Kotler |
Book Description
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. |
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Expert Product Management
by Brian Lawley |
Book Description
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career .
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Other recommended topic reading: |
Product Management |
Portfolio Management |
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