Product Management Library of Knowledge
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Innovation: No Silver Bullet
Companies often propel themselves to the frontlines of the market with a startling innovation. This innovation can differentiate an organization and gain it legions of fans. However, for companies that strike gold, sustaining momentum for the long term-still presents a formidable challenge.Challenges and Change provide a bonanza for Product Managers
Challenges and Change provide a bonanza for Product Managers, Part 3: Building an entrepreneurial culture
©2011 by Karl Hellman and Robert S. Siegel
In part 1 of this series, we discussed where product managers find entrepreneurial opportunities. Part 2 focused on how product managers acquire entrepreneurial skills. Part 3 addresses how to build a culture that supports the entrepreneurial product manager.
Challenges and Change provide a bonanza for Product Managers
Part 2: Building entrepreneurial skills
©2011 by Karl Hellman and Robert S. Siegel
The Perfect Partnership
by Greg Geracie and David HeidtCompanies often struggle to maintain a good balance between their market activities and their product development efforts. The fact is most new products are not ready for prime time. This circumstance leads to products that deliver less value than anticipated or fail altogether. This inability of organizations to effectively bring products to market often creates a significant drag on companies' ability to innovate and compete in today's rapidly changing marketplaces.
Challenges and Change provide a bonanza for Product Managers
Part 1: Identifying anomalies and converting them into business opportunities
©2011 by Karl Hellman and Robert S. Siegel
Part 1 of a 4 part series
We all delight in the legend of the entrepreneurial-hero--the genius who invents the new product that transforms the world as he or she is sitting in their dorm. And the world has indeed produced wonderful entrepreneur heroes, like Facebook's Mark Zuckerberg and Google's Larry Page and Sergey Brin.
Business Anthropology and the Culture of Product Managers
The first section of this paper explores the history and evolution of the three domains in the field of business anthropology. The second part utilizes a business anthropology lens to examine the field of product and brand management.Business and industry, according to Marietta Baba (2006) noted business anthropologist and professor, are fundamental ways of organizing and categorizing economic activity to meet basic human needs in modern market societies. Baba defines business, commerce and trade as the buying and selling of goods and services in the marketplace. She defines industry as the organized production of goods and services on a large scale.
7 Business Development Marketing Tips For Social Media
By Patrick Zuluaga
You have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.
Factors Affecting Consumer Behavior
By Asifo ShahConsumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation of these factors is given below.
Marketing Courage - Having What It Reality Takes
by Brian LawleySure you have a great product idea and the guts to build it, but do you really have a realistic picture of what it is going to take to bring it to market? Since we work with many startups (and also with larger companies that are trying to get breakthrough products off the ground) we'll oftentimes get to be in the thick of things when the tough go-to-market decisions get made. This article sums up a phenomenon that we see far too often.
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
By Kellie D'Andrea
The winds - "they are a changing my friend".... The current state of the economy, a new President, failing financial systems, fluctuating prices and high unemployment have caused many of us to pause and evaluate opportunities to reduce expenses and to optimize our performance. As our economy continues to fluctuate, controlling expenses and optimizing service levels from partners and vendors is going to become the focus for all of our customers. We all must be sensitive to these "changing winds" and enhance the experience of our customers each time we interact with them. We must go back to the basics of serving our customers and take the actions that make a difference. The simple actions - a patient ear, a please, a thank you, a quick update on status (even if you don't' have update to give - the fact you are reaching out to let them know you are working on their problem goes a long way) and a smile that can be heard over the phone are all simple things that we can do each and every day to stand apart from our competition.
The art of hospitality can be very profitable, but it does take some practice and effort. To succeed, you must be dedicated to customer service first, always demonstrating that you care about their issues. Although customers may not always be right, we all must agree that it is okay for them to be wrong. Treat everyone with concern and compassion. After all, our business is not about us - it's about the people we service and that single fact is more critical now as we navigate the changing winds... Below are 6 strategies that when applied, will evolve your customer service to the next level - customer loyalty.
