Product Marketing plays a critical role in successful companies, particularly those in verticals where the market landscape, regulatory environments and customer needs are rapidly changing. Given the critical role that product marketing plays in today’s complex automated marketing environment, what steps should organizations take to optimize their product marketing teams?
Certified Product Manager. It has a nice ring to it but why do you need it? You’re already a rock star in your job, no chance of ever changing companies, and you’ll never be in competition or need to prove your level of mastery of product management best practices, right?
How do you drive innovation? Through insights uncovered by new ways of looking at the world. Data, testing, and looking at the middle of the bell curve can only get you so far. So how do you break through the innovation barrier? By working with anthropologists.
Anthropology looks at the world, and how it relates to your business, in a different way than traditional methods of business research. It is grounded in the principle that to understand the world; you have to engage with it in an up-close, context-sensitive, experiential way. Customers are complex human beings, and it takes a deep understanding of the social sciences to delve into what drives their behavior, beliefs, and desires. It takes that same deep understanding to translate those insights into actionable strategies and tactics. The result? A stronger, more relevant brand that resonates with your customers. Brands that rise to capture their share of culture become fixtures in the hearts and minds of those customers.
Great Product Marketing is one of the keys to product and business success. Agile methodologies have positively transformed product development, but at the same time have created new challenges for product marketing. How can you do your best when your development team is constantly changing priorities, has no solid roadmap to rely on and doesn’t allow you to plan very far in advance? How can you make sure that your efforts are as effective as possible to achieve your goals and make your products successful in a competitive market environment? This webinar will teach you strategies and techniques for doing just that.
Being an impactful Product Manager requires you to lead confidently and understand how to work with other people’s confidence (or lack thereof). Confidence is the foundation for effective collaboration, innovation and influence. It reduces stress and increases resilience. Confidence is a not-so-secret but least understood ingredient to having a happy, successful work and home life.