Product management refers to the function that champions new products throughout the front end of the product lifecycle – from inception to launch. At this course delegates will discover best practices in product management that they can apply to improve the success rate of their products.
- Understanding products and services
- Gathering market intelligence
- Product positioning
- The product lifecycle
- The special challenges in developing 'services'
- The value chain
- Preparing for the launch
- Product management tools
This course is designed for anyone involved in the product management function: working with internal resources to ensure successful product/service definition, design, development and launch..