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Certified Product Manager

Product management refers to the function that champions new products throughout the front end of the product lifecycle – from inception to launch. At this course delegates will discover best practices in product management that they can apply to improve the success rate of their products.

  • Understanding products and services
  • Gathering market intelligence
  • Product positioning
  • The product lifecycle
  • The special challenges in developing 'services'
  • The value chain
  • Pricing
  • Preparing for the launch
  • Product management tools

This course is designed for anyone involved in the product management function: working with internal resources to ensure successful product/service definition, design, development and launch..