Product marketing refers to the function of ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through its lifecycle. This course will discuss best practice in product marketing to improve the success rate of your products.
- The product lifecycle
- Strategic planning and the marketing strategy
- The marketing process and the marketing mix
- Market segmentation
- Consumer and business buying behaviour
- Distribution and logistics
This course is designed for anyone involved in the product marketing function, working with internal and external resources to launch the product and ensure its success in the marketplace.