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Certified Product Marketing Manager


Description

This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industry-wide recognition.  It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential.  It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review.  It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.

Objectives

  • Optimize commercialization

  • Develop strategic marketing functions throughout the product lifecycle

  • Create & execute the marketing plan & budget 

  • Manage deliverables & campaigns 

  • Drive customer acquisition & revenue

  • Assess the market, competition & trends 

  • Translate insights into compelling business opportunities

Course Pre-Requisites

  • At least one year of experience in the field of product management (or its equivalency)

  • Completed an acceptable course of study

  • Must be an AIPMM member

Course Outline

Day 1 

  • Overview

  • Exam Guidelines

  • Product Management and Marketing

  • Marketing Mix

  • Seven Phase Product Management Framework

  • New Product Development

  • Commercialization

  • Practice Questions

Day 2

  • Understanding Goods & Services

  • Understanding Brands Strategy

  • Market Research

  • Buyer Behaviour

  • Product Positioning

  • Practice Questions

Day 3

  • Marketing Process

  • Marketing Communications

  • Integrated Marketing Communications

  • Distribution Channels

  • Exam Review

  • Practice Questions

  • CPMM® Certification Exam