Oct
26
9:00 AM09:00

Building Your Business Case (Part 3): Creating Compelling Product Roadmaps & Business Case

Part 3 of our series brings all of this together by discussing how to finish your product plan by prioritizing customer needs, partnering with your development team to agree on a solution, developing your product roadmap, and completing your financial analysis to build a solid business case that justifies your product investment.

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Jul
13
9:00 AM09:00

Achieving Smarter Product Outcomes in the Age of Disruption

In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.

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Sep
22
9:00 AM09:00

Build or Buy? How to Reduce Time to Market in Your Next Build

Mobile Product Managers are under constant pressure to focus on a great and intuitive user experience, add new functionality in an agile way, develop new apps quickly, integrate 3rd party functionality and ensure the security of corporate and PII data. That’s a tall order. Few people can pay attention to 3 priorities, let alone 5 totally different priorities.

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Sep
15
9:00 AM09:00

Presenting Data to Management: Top Tips to Getting Buy-In for your Roadmap

Presentations to higher-ups are key to moving your product development strategy, and your career, forward.  As the product expert, you have the customer usage data to back up your decisions, but higher-ups have strong opinions based on years of experience, conversations with some customers, and what the loudest voice in sales just reported. What’s the best way to present the data that drove your decisions? How can ‘dry’ data be used to animate a story that drives management buy-in for your roadmap?  

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