Jul
13
9:00 AM09:00

Achieving Smarter Product Outcomes in the Age of Disruption

In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.

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Sep
22
9:00 AM09:00

Build or Buy? How to Reduce Time to Market in Your Next Build

Mobile Product Managers are under constant pressure to focus on a great and intuitive user experience, add new functionality in an agile way, develop new apps quickly, integrate 3rd party functionality and ensure the security of corporate and PII data. That’s a tall order. Few people can pay attention to 3 priorities, let alone 5 totally different priorities.

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Sep
15
9:00 AM09:00

Presenting Data to Management: Top Tips to Getting Buy-In for your Roadmap

Presentations to higher-ups are key to moving your product development strategy, and your career, forward.  As the product expert, you have the customer usage data to back up your decisions, but higher-ups have strong opinions based on years of experience, conversations with some customers, and what the loudest voice in sales just reported. What’s the best way to present the data that drove your decisions? How can ‘dry’ data be used to animate a story that drives management buy-in for your roadmap?  

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Sep
1
9:00 AM09:00

ACPMPO: The Gold Standard Certification for Product Managers and Product Owners

To be an effective Product Manager or Product Owner you must have a solid foundational set of Agile skills. Yet most Product Managers and Product Owners have never been trained or certified in these. And even if they have had some form of Agile training, it is often engineering focused and doesn’t include the critical business and strategic thinking/planning and product leadership skill necessary to fully step up and lead an Agile team effectively.

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Aug
11
9:00 AM09:00

Consumer Behavior Part 3: Socio-Cultural Influences on Purchase Decision Making

Join AIPMM Anthropologist Paula Gray as she concludes the in-depth webcast series focusing on Consumer Behavior.  This 3 part series has been a tremendous success as Paula has taken the time to unpack the somewhat mysterious buyer decision process.  Part 1 focused on the product purchasing process, part 2 focused on internal process that shape buying decisions. Now join us for the final installment where we will look at how cultural and societal rules, laws, conventions, customs and values also affect the consumer’s purchase decision.

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Jul
14
9:00 AM09:00

Consumer Behavior Part 2: Psychological and Internal Processes that Shape Buying Decisions

Join AIPMM Anthropologist Paula Gray for part 2 of her 3 part, in-depth webcast series on consumer behavior. Part 1 focused on the product purchasing process. In part 2 we will look at self-image, memory, learning, cognition, beliefs, attitudes and communication and persuasion and how it all influences the consumer’s decision-making process.

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Jun
16
9:00 AM09:00

Consumer Behavior Part 1: The Product Purchasing Process

What drives a person's decision to purchase a product? All purchase decisions are made by people, either an individual or a group, but always people. This is one of the most crucial human behaviors to understand as a product manager and as a product marketer. Whether it’s in the design of a new product or keeping a current one competitive, understanding why your customers buy will help you stay ahead.
 

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Jun
2
9:00 AM09:00

How to Fire up Your Salespeople - A Product Manager's Survival Guide

As a Product Manager the success of your product lives and dies by whether you have your sales team on your side or not. If they are pumped up about your product and you arm them and make it easy they will blow out your forecasts. But if you don't understand what motivates them and how to make them successful then your product, no matter how good it is, may fail miserably.

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May
19
9:00 AM09:00

What Does a Product Manager Do When They Aren’t the CEO of Their Product? They Master the Art of Persuasion.

If you’re a working product manager pushing and prodding to coordinate and manage sometimes uncooperative cross-functional team members, you aren’t feeling very CEO-like.  What a dream that would be to command the power and authority of a CEO <sigh> until then our resident social scientist has some real world strategies for influencing, persuading and motivating people TODAY. 

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May
8
3:30 PM15:30

How to Fire up Your Salespeople - A Product Manager's Survival Guide

As a Product Manager the success of your product lives and dies by whether you have your sales team on your side or not. If they are pumped up about your product and you arm them and make it easy they will blow out your forecasts. But if you don't understand what motivates them and how to make them successful then your product, no matter how good it is, may fail miserably.
Join us to learn how to fire up your sales team!

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Apr
28
9:00 AM09:00

Adopting ABM to Optimize Product Marketing and Improve Sales Success

Account-based marketing (ABM): Is it really something new, or just another take on the “major account” or “key account” marketing and sales approach that large enterprise organizations have been deploying for decades? 

ABM is a strategic methodology that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts.  That alignment of marketing and sales in close collaboration is one of the defining traits that makes ABM valued as an effective way to address individual account needs and develop personalized offers. 

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Mar
31
9:00 AM09:00

Optimizing Your Product Marketing Team for Maximum Return on Marketing Investment

Product Marketing plays a critical role in successful companies, particularly those in verticals where the market landscape, regulatory environments and customer needs are rapidly changing. Given the critical role that product marketing plays in today’s complex automated marketing environment, what steps should organizations take to optimize their product marketing teams?

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Mar
3
9:00 AM09:00

Breakthrough Innovation Through Anthropology

How do you drive innovation?  Through insights uncovered by new ways of looking at the world. Data, testing, and looking at the middle of the bell curve can only get you so far. So how do you break through the innovation barrier? By working with anthropologists.

Anthropology looks at the world, and how it relates to your business, in a different way than traditional methods of business research. It is grounded in the principle that to understand the world; you have to engage with it in an up-close, context-sensitive, experiential way. Customers are complex human beings, and it takes a deep understanding of the social sciences to delve into what drives their behavior, beliefs, and desires.  It takes that same deep understanding to translate those insights into actionable strategies and tactics.  The result? A stronger, more relevant brand that resonates with your customers. Brands that rise to capture their share of culture become fixtures in the hearts and minds of those customers.

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