Are you getting paid for the innovative goods and services that you launch into the market? Most companies are not. A great product concept is only the tip of the spear and does not guarantee profitability. In this webcast, pricing-for-profit experts from Holden Advisors will help you identify the common traps of new product pricing and essential guidance on maximizing your profit potential from launch to end of life.
During this session, attendees will learn:
~ How to design products that customers need and will be willing to pay for
~ When to use each of the three pricing-for-profit strategies
~ How to recognize the essential guideposts on life cycle transitions and how to adjust your pricing strategy