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Product Manager Certification: Good for You, Good for the Profession

Certified Product Manager.  It has a nice ring to it but why do you need it?  You’re already a rock star in your job, no chance of ever changing companies, and you’ll never be in competition or need to prove your level of mastery of product management best practices, right?  Well……

First, before moving forward, some clarity in the language around product management:  product management is a methodology and system (process) by which a product moves through the product life cycle.  Product Manager is the role/occupation/profession (person) that executes the product management methodology (process).

Now, back to certification….. the profession of Product Manager and the certification credentials bestowed by the professional association, are designed not only to benefit the individual product manager but the profession of Product Manager as well.

Join AIPMM Anthropologist, Paula Gray, as she shares the complex motivations around creating the certification credentials offered by AIPMM, and also clears up some language issues.  She will discuss widely accepted sociological theory around how an occupation elevates itself to “profession,” and one of those steps is through the professional credentials based on a published body of knowledge.

She will also discuss the specific ways AIPMM certification benefits the products, product lines, team and larger organization surrounding a Certified Product Manager.  It’s bigger than the individual! Certified Product Managers around the world are actually shaping the profession.

Learn why certification matters! 


About Paula Gray

Paula Gray is an anthropologist and the Director of Knowledge Development at AIPMM. She has traveled the globe to work with companies throughout the US, Europe, Africa and Asia-Pacific to help them gain a deeper understanding of their customers. She is featured in Linda Gorchels' book The Product Manager's Handbook and has contributed to several books on product management including The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). She is also the author of numerous blog posts and papers including Business Anthropology and the Culture of Product Managers.