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Building Your Business Case (Part 3): Creating Compelling Product Roadmaps & Business Case

In the first two parts of this series, we discussed how to use Lean techniques to develop a market opportunity hypothesis and validate it, and how to deeply understand your market situation through market research, voice of the customer, and competitive analysis techniques.  All of this effort has been driving towards one goal: building the right product to delight customers and achieve your company’s strategic objectives. 

Part 3 of our series brings all of this together by discussing how to finish your product plan by prioritizing customer needs, partnering with your development team to agree on a solution, developing your product roadmap, and completing your financial analysis to build a solid business case that justifies your product investment.   We’ll conclude with best practices for presenting your plan to get approval from your product review board or PM leader.