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Are you Creating Enough Product Value with Analytics?

Increasingly, product managers are using analytics to increase the value of their products in exciting new ways. 

MIT Principal Research Scientist Dr. Barb Wixom will share her latest research about how companies are using analytics to reinforce, streamline, or enrich products—and how companies can generate maximum customer value. 

She will present examples from companies and explain what it takes to execute these kinds of analytics efforts.