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Succeeding in International Markets: The Global Readiness Drivers

A global, multicultural, and networked business environment is demanding increased product innovation and collaboration across functions and geographies. How will product leaders, teams, and organizations ensure global readiness when bringing new concepts to international markets? Product managers will need to consider specific drivers for managing the global innovation cycle from ideation to strategic planning and execution.

In this webcast, we will discuss the global readiness criteria required by an international, culturally diverse and digitally connected environment. A new framework and key findings will be shared from research with 200+ leaders and 45 multinational firms based in Asia, Europe, and North America.