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Becoming Expert: Delivering Superior Value with Whole Product Thinking

Last month Pamela Schure provided tools and techniques to help Product Managers more deeply understand their customer’s needs through Customer Journey techniques.

This month Roger Snyder will help you use this deeper understanding to build superior products by looking at your “Whole Product” -- not just the typical "speeds and feeds,” but the holistic experience of your product. From acquisition to first use to hopefully loyal usage or repurchase for years to come, Product Managers need to think through how their whole product experience provides value to their customers.

In this webcast, we’ll discuss: 

  • the three dimensions of Whole Product Thinking

  • how to relate customer needs to the product characteristics that can deliver value to meet those needs

  • how a Product Manager can work within their company to build and deliver that value.  

When a Product Manager truly understands how their “Whole Product” delivers value to their customers, they can deliver products that are superior to the competition and keep customers coming back for more.

Roger Snyder is a Principal Consultant & Trainer and the Vice President of Marketing for 280 Group. He has over 25 years of experience working in various high technology firms running the gamut from startups to Microsoft. For 15 of those years, he led product management teams to build or rebuild the PM function, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive. Roger has worked and consulted with global companies to improve their product management teams, implement more effective product lifecycle processes, and bring strategic, whole product considerations to their planning processes. Roger has been certified both as a Certified Product Manager, and an Agile Certified Product Manager/Product Owner. He has a BS in Electrical Engineering and Computer Science from UC Berkeley, and an MBA from Santa Clara University with concentrations in Leadership and Marketing.