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Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Critical Key to Your Product’s Success

Having reliable data to drive your product’s strategy and features can mean the difference between your product (and your career) failing or succeeding. In this webcast Colleen O-Rourke will cover how to be not merely data-driven but become insight-driven when making your product decisions. Topics covered will include why it is so critical, dealing with lots of data, setting the right goals, collecting data through interviews and the voice of the customer, A/B testing, finance basics, how to analyze the data for real insights, and using reports to convey the key findings.

Things you will learn:

·        The critical importance of data-driven Product Management

·        How to collect data from many sources

·        Using qualitative data, like interviews and Voice of the Customer research

·        Setting the right goals to manage handling lots of data

·        So What?  How to analyze the data for real insights

·        Making the case – best practices and tips

About Colleen O’Rourke

Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth.

Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.