Certified Brand Manager
Brand From The Bottom Up
The Certified Brand Manager™ program provides an in-depth exploration of the roles and responsibilities of brand management, with a focus on key organizational interfaces that enhance brand strength. Participants will gain a comprehensive understanding of the various dimensions of branding — such as brand elements, attributes, personality, and core values — and how each contributes to fostering strong, lasting customer relationships. This course offers valuable insights into maximizing brand equity and brand value to drive long-term business success.
Prerequisites
There are no formal prerequisites for this course. However, candidates with a background in business and several years of experience typically achieve higher exam scores than those with limited experience. Nonetheless, the course and exam have proven to be valuable introductions for individuals with as little as a few months of experience in the field. Additionally, it offers advanced tools and strategies for those with extensive knowledge of brand management.
Course Outline
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Section 1:
Introduction To BrandThis course begins with providing a concise overview of the relationship between the customer and the brand, introducing key concepts such as Customer-Based Brand Equity, brand awareness, and brand image.
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Section 2:
Brand PlanningThe section begins with the foundational elements of brand development, offering an in-depth exploration of brand architecture, positioning, portfolios, and extensions.
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Section 3:
Brand MarketingWith a focus on the brand value chain, you will learn how to strategically select brand elements and design effective marketing programs. This includes insights into digital and social media marketing, as well as best practices for global branding.
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Section 4:
Assessing Brand PerformanceThis section covers both qualitative and quantitative techniques, along with comparative methods, to assess your brand’s market performance.
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Section 5:
Growth and Maintaining Brand EquityTo maintain brand relevance, it is essential to research and measure brand equity continuously. This section provides the tools and strategies necessary for effective brand evaluation and management.
Certified Brand Manager™ Exam
The AIPMM Certified Brand Manager™ exam is a globally recognized standard in brand management certification. This comprehensive and rigorous assessment is designed to evaluate your expertise, ensuring you possess the strategic insights and skills required to build, grow, and sustain successful brands in today’s competitive market. Earning this certification validates your proficiency and distinguishes you as a leader in the field.
Why Should I Consider AIPMM Certification?
By Becoming a Certified Brand Manager, You Will:
- AIPMM is the trusted authority on brand management worldwide
- AIPMM is the MOST internationally recognized certification in the world
- AIPMM is built on the combined knowledge of brand managers from several different industries all across the world
- Demonstrate a comprehensive understanding of a brand manager’s roles and responsibilities, navigate key organizational interfaces, and implement professional strategies to enhance and strengthen your brand
- Understand the different levels of your brand and how each plays an important role in developing and maintaining strong relationships with your customers
Benefits of Certification to You:
Benefits of Certification to Employers:
- Demonstrate competence in the principals and practices of industry-standard brand management practices
- Certification offers financial benefits – it positively impacts your salary – and helps you stand out and better market yourself to prospective employers
- Enhance your team’s expertise and overall effectiveness
- Align planning efforts with profitability goals and customer insights
Purchase Options
Self-Study Online Course:
Purchase an online course you can go through at your own pace. This includes the certification exam voucher.
The Association of International Product Marketing and Management (AIPMM) is dedicated to advancing global excellence in product, marketing, and brand management education. Through strategic partnerships and sponsorships, we deliver valuable content, training, certification programs, and professional networking opportunities to support industry professionals in their growth and success.
Price: $1,500
Live Courses:
Attend a live in-person, virtual or hybrid course with an instructor. This includes the certification exam voucher.
Gray Global Consulting provides world-class training and consulting in product management, marketing, and innovation across industries. Led by Paula Gray, co-founder of AIPMM and a thought leader with 20+ years of experience, we help organizations build strong product teams, streamline workflows, and drive strategic growth through certifications and customized solutions.
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Informa Connect Academy is a premier provider of global education and training solutions that caters to a diverse range of professionals, industries, and educational partners. We are dedicated to promoting lifelong learning and are committed to offering learners expert guidance, training, and resources to help them stay competitive in a rapidly changing world.
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LEORON is the leading corporate training and EdTech company in the EMEA region, offering the most comprehensive learning and development solutions across all strategic corporate functions. Our mission is to boost the competitive ability of our clients worldwide through continuous learning. We strive to provide top quality corporate training in the EMEA and beyond.
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Certification Exam Only:
Purchase an exam voucher that will allow you to sit for the Certified Brand Manager™ certification exam. This option does not include study materials of any kind.
The Association of International Product Marketing and Management (AIPMM) is dedicated to advancing global excellence in product, marketing, and brand management education. Through strategic partnerships and sponsorships, we deliver valuable content, training, certification programs, and professional networking opportunities to support industry professionals in their growth and success.
Price: $500