Certified Brand Manager
Brand From The Bottom Up
Certified Brand Manager™ covers the roles and responsibilities of brand management and the key organizational interfaces to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how they each play an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.
Master Every Aspect
The course will cover areas that include:
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Benefits
of the brand to the brand-holder and the customer
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Trends
in the relationship between customers and brands
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Brand Management
fitting into the company
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Interfaces
key to the organization
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Components
of the brand identity
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Core Values
to align company goals
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Brand
personality, attributes and elements
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Positioning
your brand's identity
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Integrated
marketing communications
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Measuring
and optimizing brand equity
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Brand Architecture
and the brand portfolio
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Develop
and maintain the brand
Certified Brand Manager™ Exam
The AIPMM Certified Brand Manager™ exam is a standard in brand management certification. This rigorous and detailed exam is designed to thoroughly test your knowledge, ensuring you have the skills and strategic insights needed to build, grow, and sustain powerful brands in today’s competitive landscape. Globally recognized, this certification validates your expertise and sets you apart as a leader in the field. Ready to prove your mastery and elevate your career? Enroll today and become a Certified Brand Manager!
You can buy an exam voucher to take the exam. This will give you the title of Certified Brand Manager without the course. If you want to take the full CBM™ course you can check for upcoming courses from our partners or a self-study course from AIPMM below.
Self-Study Course:
Live Instructor Courses:
