Certified Product Marketing Manager

The Certified Product Marketing Manager (CPMM™) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM™ focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how the CPMM™ represents the product to sales people, the channel and customers.

The CPMM™ credentials demonstrate skills in the areas of:

• Both strategic and tactical marketing functions throughout the product life cycle
• Creating and executing the marketing plan and budget
• Managing the creation of marketing deliverables
• Creating marketing campaigns to drive customer acquisition and revenue
• Assessing the marketplace, customers, competition, and trends through
  • Research
  • Analysis
  • Evaluation of relevant data
• Translating insights into compelling business, product or service opportunities
• Measuring and analyzing product and business performance
• Recognizing and recommending opportunities for improvement