Certified Brand Manager is a designation of the AIPMM. The AIPMM has a primary objective to provide educational programs and the standards of excellence necessary for a product or brand professional to achieve professional recognition. Through the Certified Brand Manager course, individuals have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition by achieving certified designation. Included in the course fees are all prerequisites for applying for the Certified Brand Manager certification, membership in the AIPMM and the exam, which will be administered on the last day of the course. Participants are allowed two hours to complete this exam.