May
6
to May 9

Certified Brand Manager

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a "Certified Brand Manager".

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Feb
20
to Feb 22

Certified Product Marketing Manager

Product marketing refers to the function of ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through its lifecycle. This course will discuss best practice in product marketing to improve the success rate of your products.

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Feb
17
to Feb 19

Certified Product Manager

Product management refers to the function that champions new products throughout the front end of the product lifecycle – from inception to launch. At this course delegates will discover best practices in product management that they can apply to improve the success rate of their products.

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Dec
12
to Dec 14

Certified Product Marketing Manager

Product marketing refers to the function of ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through its lifecycle. This course will discuss best practice in product marketing to improve the success rate of your products.

View Event →
Dec
9
to Dec 11

Certified Product Manager

Product management refers to the function that champions new products throughout the front end of the product lifecycle – from inception to launch. At this course delegates will discover best practices in product management that they can apply to improve the success rate of their products.

View Event →
Oct
29
to Nov 1

Certified Brand Manager

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a "Certified Brand Manager".

View Event →