Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline.

Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to salespeople, the channels and often directly to customers.

This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industrywide recognition. It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Marketing Manager (CPMM™) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review. It fully prepares participants to take the Certified Product Marketing Manager (CPMM™) certification exam.