As we pass by the mid-year mark, businesses and business professionals around the world and across i...
By Martin Lindstrom, author of BRAND sense Advertising ain’t what it used to be. Let’s face it. Desp...
Nowadays, your personal brand IS your digital presence. Your online presence is not only a digital h...
Are you ready to start driving long-term growth at your company? Sustainable growth doesn’t happen b...
Every company has a brand – whether you manage it or not. The real question is, does your brand attr...
“Blade Runner” is my all-time favorite movie. Now and then, I go back and watch all the versions of ...
Welcome to the digital age! If your business isn’t evolving by building its brand and establishing a...
There is a discussion that often happens among marketing people: How are great brands built?
The world of branding is constantly evolving, and 2025 is no exception. It feels like things today a...
Brand management, in its contemporary form, emerged from the combined efforts of D. Paul “Doc” Smels...