The Heart And Core Of Super Customer Experience by Kate Nasser, The People-Skills Coach and...
Ready to take your product to the big leagues in 2025? Whether you dream of seeing it on Walmart shelves, showcased at AI World, or topping Amazon's best-seller list, a compelling value proposition is your ticket to success. Getting your product where the majority of customers are is a GAME CHANGER. However, it doesn't happen by accident or overnight. Today, we're going to dive into the four things you can do to develop a strong value proposition that sells!
But, what exactly is a value proposition? It's not a mission statement nor is it a slogan or a tagline. (Although it can be similar to or inspired by those two things.) It's the core of your marketing message, explaining why customers should choose your product over the competition. Think of it as the ultimate elevator pitch, highlighting what makes your product unique and desirable.
A value proposition details…
- What you offer your customers.
- Why customers should choose your product.
- It should help differentiate you from your peers and competition.
Now, that we've laid the foundation for what a value proposition is, let's take a look at how you can craft a compelling one that sells.
1. Lock In On Your Target Customer
Before crafting any proposition or selling any product, you need to know who you're selling to. Are they budget-conscious moms or young, ambitious business professionals? When considering who your target audience is, narrow in on their…
- Location
- Age
- Gender
- Employment
- Income
- Lifestyle / Hobbies
Once you understand your ideal customer, you can tailor your value proposition to their specific needs.
2. Get Clear On The Benefits
After reading your value proposition there shouldn't be any questions about how your product can benefit those who use it. Get clear on how your product makes your customer's life better. Avoid stuffing your proposition with generalities or vague fluff – as this isn't compelling and smells fishy to customers a mile away. Be as specific as you can; you can even include metrics to demonstrate your product's effectiveness better. Bonus points if you use this chance to highlight a benefit your competition can't or isn't addressing.
If you're stuck on the benefits, try listing the problems your target audience commonly faces. Are they constantly short on time? Is organizing a challenging chore? Then, you can identify the problem(s) your product can help solve.
3. Stick To Your Core Message
Remember when we said that a value proposition isn't your mission statement – that still stands true. However, your value proposition should include a piece or part of your brand promise to your customers, which will be reminiscent of your mission statement. Stay true to what you offer and what you promise to deliver to your customers.
4. Value Versus Price
Last but not least, value is king in today's hyper-competitive marketplace. It's critical to demonstrate how your product's benefits are worth the cost to the customer. This is especially true if you're trying to compete on larger stages like Walmart or Amazon – customers are always looking for the best deal. Even if your product isn't the cheapest, it's absolutely necessary to demonstrate why it's still the best value deal. A strong value proposition will help you communicate that.It's a new year – your customers are waiting for a product that will blow them away. Will you deliver it?
